Luann Petix’s joy and passion was discovered while breathing life into creative concepts many years ago as a merchandiser at Quiksilver Inc.. While taking the visual aspects of the brand to new heights she flourished in her promoted role as Marketing Manager of FIDRA, Quiksilver’s golf division. From there her passion and creative talents evolved as she served as Split’s Marketing Manager. The evolution of her experience, drive and gumption led to all area’s of conceptualization as Editor-in-Chief at Lemonade Magazine. This brilliant progression launched DAMSEL Magazine, the tangible reflection of pure passion and talent. While creating a vibrant presence in these varied industries her expertise in merchandising, marketing, branding, PR, advertising campaigns, media buys, as well as the all encompassing role of Editor-in-Chief of lifestyle and beauty publications has created powerful skills and relationships that network together all the difference in exceeding brand expectations.
Orange County Business Journal has nominated Luann for 2009 “Women in Business of the year.”